Use 2-3 times a week to highlight cool blonde tones and neutralize brassiness. Prevents blond and grey hair from yellowing with its violet dye load. Follow up with the Joico Colour Endure Conditioner and Leave-In Protectant.
Benefits:
Tones blonde and prevents yellowing and warmth.
End result:
Maintains tonal integrity for brighter, beautiful blonde and grey hair.
Recommended for:
Toning blond after any highlighting or blonding service.
Brightening highlighted/high-lift blond or grey hair that faded or yellowed due to oxidation
